There’s not much more iconic than the Ben & Jerry’s tub. But it wasn’t always that way. In the early days of Ben & Jerry’s there were—gasp—no tubs! Just cups and cones available in the Burlington, Vermont, USA Scoop Shop. It was Ben’s idea to pack their delicious ice cream into pint-sized containers and try to sell it on the shelves. The rest, you might say, is history.
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