At a time of increasing division, we're calling on our fans across the country to come together and take a stand for One Sweet World!
Like many people, here at Ben & Jerry's we're pretty concerned by the growing divisions in our communities. Fear and prejudice are on the rise, and that simply isn't cool.
Now, more than ever, love & understanding need a megaphone. It's time to come together and take a stand for One Sweet World!
We're speaking out because we believe there is hope. There's an ever-increasing number of citizens and charities standing up for unity over division, speaking out in the name of compassion and understanding. The time is now to unify against hate, and build a society for all flavours!
Let's be realistic. There's no quick fix to building a more inclusive and welcoming society... and it will take much more than just us ice cream guys. That's why we'll be adding our voice to movements already underway across Europe, from community projects that bring people together, to organisations helping to improve understanding, build common ground, and ultimately drive change from the grassroots.
Through 'One Sweet World', we're asking fans to choose unity over division! Together we can share positive community stories, challenge misconceptions of nationality, race, wealth and religion, and help to turn the tide on the rise of fear and prejudice around us.
We're asking everyone to join in to make our society a little sweeter!
Want more information on why this is important to us here at Ben & Jerry's?
We’ve always had an appetite for ice cream and a hunger for social justice here at Ben & Jerry’s. We’re not afraid to speak up about issues we care about, and have stood up for a fair few issues over the years from marriage equality to animal welfare and getting the dough out of politics - all striving to help create a sweeter world for all to embrace and enjoy. As a certified B-Corp, Ben & Jerry’s, and over 1,000 companies worldwide, aims to use business as a force for good for people and the planet. At the core of all causes we stood up for is a call for equality, and our underlying message of peace and love.
Interpeace and Ben & Jerry’s share many of the same values and it is these shared values that were the foundation for our partnership. We both believe that the world is better when we focus on what unites, rather than divides us. Creating a more inclusive and welcoming society starts with a belief that people from all backgrounds, nationalities, ethnic origins and religions have the opportunity to take a full and active role in society. Interpeace have been working in Sweden since 2013 and through their approach which is built on dialogue and the strength of communities themselves to drive solutions to issues of inclusion have begun to generate effective discussions aimed at tackling exclusion in Swedish society. We love what they do and together we can work to get the message out across Sweden and begin to generate greater engagement between communities!
As a certified B-Corp, Ben & Jerry’s, and over 1,000 companies worldwide, aims to use business as a force for good for people and the planet. There is no quick fix to solve social inequality and injustice, but we know that what we can do as a company is:
We believe our future prosperity depends on how well we can integrate and harness the diversity of our world – from our brownie makers, to our Fairtrade farmers, and the communities we operate in. That’s why we’ll be asking you – and millions more across Europe – to join us in calling for the sweeter future we deserve! We’re going to concentrate our influence on local activations across Europe to really make a difference, working with grassroots community organisations, local partners and, of course, your lovely selves in an attempt to shine a light on social injustice and exclusion - from voter registration drives to volunteering initiatives. We’ll be sharing positive stories from across Europe here too, because together we can build a movement of positive change.
Without a registered vote, voices are ignored. If people are not included, policy makers will not seek to build policies to meet their needs. Research shows that when citizens do not see policies that meet their needs, or find themselves unrepresented by politicians, they feel disenfranchised and are even less likely to register to engage in democracy. We believe that ensuring everyone has access to the fundamental right to pledge their vote is crucial to reversing the long term trend of exclusion and inequality in Europe.
Peter McVerry Trust envisions an Ireland that supports all those on the margins and upholds their rights to full inclusion in society.
The charity has a long history of supporting communities and individuals impacted by deprivation and social exclusion through its work with the thousands of young people it has supported over the years. Not only does Peter McVerry Trust provide shelter and housing, it also acutely aware of the need to create structures that enable people to integrate into their communities and play an active role in society.
We’re making a bit of a buzz with our latest sweet treat, featuring coffee, caramel, marshmallow, chocolate, chinks, and swirls, all lovingly mixed together to tantalise those taste buds.
And you know what makes this all the sweeter? This flavour will help fund projects across Europe, like Peter McVerry Trust in Ireland and, in churn – ahem, in turn – contribute to a more inclusive world with a little more peace & love. We think that (just like ice cream!) communities come in all kinds of flavours & together, we can make One Sweet World!