Christoph Müller-Dechent
FoodLoop: Germany
FoodLoop is a truly innovative platform that offers the Food Retail Industry the first channel to promote discounted best before date deals in real time on an app.
FoodLoop has developed a system that allows retailers to mark down products whose best before date is close, almost automatically through their system. Interested consumers are informed about price reductions in real time via the app. With FoodLoop, consumers are rewarded for ecosensitive shopping. Buying products that are close to this date stands for saving resources, instant discount at the cash desk and no more unattractive reduced-price-tags.
By using the FoodLoop app, you contribute to the prevention of needless food waste and make supermarkets operate economically and resource-efficiently. And the best part: you save money doing so!