Sport Without Borders: Sweden
IUG is an awesome social enterprise that helps thousands of children and young people see opportunities, believe in themselves & participate in the community through sports.
We believe that children and young people should be allowed to shape their own future beyond the limitation of their social circumstances. We capture children at an early age by introducing meaningful recreational activities in school that build up their confidence and self-esteem so that they see more opportunities to shape their future.
Our model is based on the cooperation between the public, private, and not-for-profit sector – IUG, municipalities, schools, businesses, and other sponsors.