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How Does It Work?

Entries are welcomed across 11 countries in Europe and Asia during the competition. We will invite a shortlist of finalists to London, Tokyo or Singapore to pitch their project to a panel of judges, who will pick one winner per country!



Just ask yourself these questions...

  • Is there long-term demand for your product or service? (If so, great! Your idea demonstrates strong financial sustainability!)
  • Will your model leave society better off for the next generation? (It does? Hurrah! Your idea demonstrates a positive social impact).
  • Does your business idea have a positive impact on the local and global environment…? (If yes, I’m picking up an ‘environmental awareness’ vibe from your idea, and I like it!)
  • Is your approach substantially different from similar initiatives in your field? (If so, superb! This is the knock out test for innovation!)

Still got questions? Check out the FAQs’s>



One winner from each of the 11 countries will scoop €10,000 and (nope no that's not all!) they'll also get tailored business mentoring from Ashoka, a trip of a lifetime to Ben & Jerry's HQ in Vermont, USA, and... drum roll please... your project will be linked to a Ben & Jerry's ice cream! neat, huh!

Early Birds Deadline; As an added incentive for all you budding social entrepreneurs out there, we're offering a YEAR'S SUPPLY of Fairtrade Ben & Jerry's ice cream to the first 100 applicants that apply by 19th September!

October 15, 2014 23:59:59 GMT

Our herd of experts

experts.jpgOur judges are experts from the world of social enterprise, innovation and sustainability.

Meet the judges>

Our Past winners

Our past winnersThis talented bunch were crowned winners in 2012 & 2013

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