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Join Our Core was inspired by our co-founders, Ben Cohen and Jerry Greenfield, who back in ’78 decided to launch a business with an economic, product and social mission, all of equal importance.


A movement was starting all over the world with people using business to create social and environmental change, like Ashoka’s Bill Drayton who coined the idea of the ‘social entrepreneur’ – business with a heart & soul!


For Ben & Jerry’s this means finding social enterprises like Greyston Bakery to source brownies from, making sure our milk comes from happy cows on Caring Dairy farms and sourcing Fairtrade ingredients to empower the developing world.

Ashoka are a bunch of very clever cookies, their 3,000 Fellows have all found innovative ways to make an impact in their communities; we’re launching Join Our Core to find the next bright young sparks using business to create change!

More about our values>



€10k and expert mentoring from Ashoka + A trip to Ben & Jerry's HQ in Vermont + Your business featured on a Ben & Jerry's ice cream!

Find out more about the competition>





Watch the European Join Our Core Final Online!

Watch the European Join Our Core FInal live online with our handy feed!

Read these 7 top tips on starting up, from social entrepreneur and co Founder of EscTheCity Mikey Howe!

17 October 2014

Last day to apply!

Join Our Core 2014 closes for applications at midnight tonight, enter now to win great prizes from Ben & Jerry's and Ashoka!

15 October 2014

From drugs and prison, to coffee and rehab - top tips from Ashoka Fellow Mark Johnson on creating social impact in the face of adversity.

10 October 2014


Join Our Core is back!

Join Our Core 2014 launches on 1st September, check out what's new for this year's competition!

30 August 2014