Happy Cows, Happy Planet & Happy Farmers
Ben & Jerry’s is on a mission to make great ice cream in the nicest possible way. When you know that over half of a tub of Ben & Jerry’s is made up of dairy cream and milk, it is no surprise that we only want to use the best dairy for our ice cream.
Caring Dairy offers our farmers a framework for understanding, evaluating and continuously improving the sustainability of their farms. We believe that the programme supports happy farmers, happy cows and a happy planet!
We support farmers who graze their cows outside in fields and provide them with healthy nutrition too. We believe healthy & happy cows produce better milk, which (lucky for us) makes better ice cream!
We pay our farmers a premium for participating in the Caring Dairy programme and for grazing their cows outside in the warmer months. The dairy co-operatives we work with organise over 100 educational workshops a year, on topics that we hope will improve their livelihoods and keep the quality and standards of our farmers’ practices high.
Taking care of the planet is an important part of Caring Dairy. We are always trying to decrease the environmental impact of our farms. Being good to the land is important to us and our farmers.
How Caring Dairy Works
The Caring Dairy Programme is based upon an easy-to –use web based self-assessment provided to farmers that enables them to evaluate their farm against a comprehensive set of key criteria – or “sustainability indicators” – for farming. The self assessment results help farmers identify areas for aim improvement and guide them towards changes. They then develop and implement improvement plans, and re-assess to evaluate progress. Caring Dairy helps farmers develop a personal action plan to make improvements in their farm.
Supporting Better Dairy
Back in 2012, we formed a coalition with two animal welfare NGOs, World Society for the Protection of Animals (WSPA) and Compassion in World Farming to run a year-long campaign to call for better welfare standards in Europe’s dairy industry. Together, we collected almost 300,000 signatures!Read more
Caring Dairy enables farmers to evaluate their farms against a comprehensive set of key criteria, or ‘Sustainability Indicators’. We know that every farm is as unique as each of our ice cream flavours, that is why Caring Dairy helps farmers develop a personal action plan to make improvements in their farm.