The Story Under the Lid
Chocolate ice cream with gooey marshmallow, caramel swirls & fudge fish
Introduced in: 1997
Ben and Jerry had been neighbours with Phish since the band's early years as favorites of the local music scene. When Ben & Jerry's suggested mixing up a Phish ice cream to celebrate their shared Vermont roots, the band agreed. So Ben & Jerry's concocted a chocolate ice cream with gooey marshmallow and caramel swirls, and a school of fudge fish. Phish Food® ice cream was introduced in 1997, making its debut as part of a special Phish benefit performance in Burlington.
"This is chocolate and marshmallow the way it was meant to be. Most marshmallow variegates disappear into nothingness. You can see the white streaks but you can't taste them, you can't feel them, you can't experience the true glorious marshmallowness of it all. Not so with Phish Food®. If anyone doesn't think this flavour is marshmallowy enough, I'll start 'bouncing around the room!' (to quote a Phish lyric)."
- Ben & Jerry's press release, 1997
The delicious marshmallow swirls, which pair well with my love for the band. Also, it benefits the Waterwheel Foundation which helps preserve Lake Champlain, so that makes every bite that much better.
Integrated Marketing Specialist
It all started when Ben and neighbour, Jon Fishman (Phish’s drummer) decided to work together on a new Ben & Jerry’s/Phish flavour. It was Ben’s idea to throw in a school of fudge fish along with a caramel and marshmallow swirl. They knew it would be a match made in heaven and according to fans it is indeed.
Eat It When
It's the start of couch tour, and you're all set to hear Fluffhead.