The Story Under the Lid
Flavour Guru For A Day
In 2001, New York Times reporter Abby Ellin visited Ben & Jerry’s HQ in Burlington, VT for a ‘familiarisation tour’ with several other journalists. One special item on the agenda was a meeting with the flavour Gurus in our R&D lab for some hands-on flavour development. Each reporter worked with a Guru to invent their very own flavour. And although the recipe for Abby’s flavour was never committed to memory, her unforgettable flavour name certainly stuck: Karamel Sutra®!
With Abby’s permission, Karamel Sutra® joined our special collection of 2002 Core Concoction™ flavours. With its velvety core of soft caramel encircled by chocolate & caramel ice creams with fudge chips, this stuff was made for pint-tunnelers everywhere. So whether you dig straight down the core or mix a bit of everything in each bite, tip your spoon to Abby and our flavour Gurus as you savor this sultry blend.
In 2001, New York Times reporter Abby Ellin visited Ben & Jerry’s with several other journalists on a “familiarisation tour.” One event on the agenda was a meeting with R&D to experience flavour development. Each reporter worked with a flavour developer to create their own unique flavour. While the original flavour Abby created may not have been memorable, her name for her flavour certainly was... Karamel Sutra™. With Abby’s permission, Karamel Sutra™ became one of our 2002 Core Concoction™ flavours.